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Using Social Media to Recruit Top Candidates

Remember the good ol’ days when job listings were in the local newspaper? Or maybe you would walk across a storefront and see a big, “Now Hiring” sign? In most cases the employers waited for you to find them, not the other way around. Ring a bell? No? Honestly, not for me either. Those days are history.

The newspaper is only one of the many resources for jobs listings, and probably one of the least popular. Now employers are seeking out their ideal employee. And where do they do this? Social Media. Social Networks have become more than just a conversational tool for friends, they are embedded in the hiring and recruiting strategy of most enterprises. And it’s a great idea. Think about how many people are on the web… why wouldn’t you look for job candidates in the social web? And why wouldn’t candidates examine your presence on the social networks?

Here’s the basics to hiring with Social Media.

facebook_favicon_large_2With over 1 billion users Facebook is the largest social network. By creating a Facebook careers page, businesses can let their fans know what open jobs they have on a network they love, without ever having to leave. Facebook is a great way to engage with active and passive candidates. On Facebook you have an opportunity to get to know your candidate community beyond just a resume.

 

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Instagram may not seem like the most orthodox way to find new hires. But, let’s face it. The times they are a changing. By using hashtags on Instagram you can explore and group users. For example, say you’re looking for a Community Manager, all you have to do is #CommunityManager or #SocialMedia (or even industry abbreviations, like #SocMed) then see who appears. You can engage with them through Instagram and many will include links to other social sites.

 

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Google+ is also emerging as a great tool for hiring and recruiting. Google+ allows you to categorize individuals into circles, facilitating group discussions or private messaging. Communities are also a great feature. By finding candidates or groups with interests that coincide with your job positioning you’ve connected yourself to a vast network of people with similar interests.

 

12e018532d913494d841f79da5dd70bfLinkedIn is often regarded as the, “recruiting tool of choice when it comes to social recruiting.” Hundreds of millions of professionals have LinkedIn profiles, and as a hiring manager or recruiter that has to be one of the first places you look. It’s important to remember LinkedIn isn’t simply for building a rolodex of contacts; it’s also a great way to show your employer brand and create conversation around your professional space.

 

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Twitter can help you find candidates in a variety of ways. Just because it’s only 140 characters, does not mean it’s limiting. To find candidates you can post jobs to twitter. You can find candidates using common hashtags like #jobsearch, #jobhuntchat, #careeradvice. Joining Twitter chats is a great way to engage candidates and network with people you would have otherwise to access to.

 

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Pinterest is another photo-sharing network that can act as an e-recruiting tool. Many people report that Pinterest is most popular among women, but the defining characteristic is that it is a life style social network. It’s visual nature allows people to show off how one lives. Pinterest is a great place to find professionals in a design-oriented field, as they are able to show off their work in a digital portfolio. Pinterest is also great for SEO. By tagging keywords related to your company or open jobs you introduce more people to your brand and expand your network.

The proof is in where job seekers search. Classifieds are not only in the newspaper. They are everywhere, particularly social media. With social networks consuming more of our lives everyday, it is important for recruiters, hiring managers, and candidate alike use them to their full advantage. If these social networks are ignored your company is losing out on a wealth of potential candidates. Use your social networks to build your brand and make the right hire!

Author bio: Lexie Forman-Ortiz is Community Manager for SmartRecruiters.

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