March 12, 2013
/ by Teresa Dankowski
Photo courtesy of anitakhart via Flickr
I rang in the New Year bright-eyed, bushy-tailed and blog-minded—if not totally full of hors d’oeuvres. I was determined that this was the year I would be able to keep up with my personal blog—writing and sharing content regularly, updating my blogroll, participating in my community and maintaining my blog’s social presence. All the things we do at Cision Blog with aplomb!
Two-and-a-half months later and my personal blog is dormant. Like, so dead I won’t even post a hyperlink here to implicate it in my crimes. Without that first part—writing regularly—it’s hard to do the sharing and socializing.
So how does one stay on track? I came up with 15 Ways to Beat Blogger Fatigue. Whether you blog personally or corporately, or struggle from blogger’s block, time constraints or burnout, there’s something for everyone. Even me.
1) Stick to an editorial calendar. You don’t have to (nor shouldn’t) plan every post of every day, but setting a blog schedule ahead of time—especially to placehold a continuing series or can’t-miss campaign—can help you stay on task and get your writing done.
2) Get someone else to do it. Sometimes it helps to be lazy. We call these “guest posts”! Not only do guest posts introduce new content and viewpoints, they can strengthen your relationships with other bloggers, grow your readership and extend your reach.
3) Repurpose your content. Did you host a webinar, write a white paper, moderate a panel or start a hashtag? Sum it up or post the results. Did you share tips or commentary over social media months earlier, only to find your advice is newsworthy right now? There are a lot of opportunities to fill your blog with content you may already be sitting on.
4) Curate others’ content. If you want to get read, it’s best to be well-read. See any interesting blog posts or resources in your industry lately? Try writing a roundup of suggested reading or viewing material for your audience.
5) Create an infographic. If you’re burned out on text, go graphic. You don’t need fancy software to condense your ideas visually. Infogr.am, Piktochart, Visual.ly and Easel.ly are a few sites with free templates.
6) Do more video. Share someone else’s or film your own. Most smartphones are equipped with cameras, so these days it’s as simple as point-and-shoot. If you need guidance, check out this Cision resource, 8 Ways to Make Your Mobile Videos More Powerful and Persuasive.
7) Report an event. If you’re already attending a conference, trade show or lecture, you might as well cover it. If your event has a hashtag, don’t forget to follow the conversation on Twitter to see what attendees are saying.
8) Interview someone. Tap the expertise of an industry leader, poll a handful of readers or bloggers on a specific topic, or even ask a colleague for career tips. A little Q-and-A can go a long way.
9) Make a list. Much like I’m doing now. This is fun, right?
10) Enterprise reporting. The opposite of a list. This might be the journo in me, but how cool is it to root around and discover a trend or break a story? The effort you put into creating longer-form content can often come back to you in the form of credibility and thought leadership.
11) Review a product. Don’t be afraid to think outside of the [retail] box and review apps, social networking platforms, software, business services and new technologies that help you do your job. Heck, let us know what you think of Cision’s PR software or Seek Or Shout.
12) Cover a holiday. There’s Valentine’s Day, Thanksgiving, Labor Day… but don’t forget the growing popularity of lesser-known holidays, such as Scrabble Day (April 13), National Doughnut Day (first Friday in June) or Take Your Teddy Bear to Work Day (October 11, aww). Obscure observances can generate thematic content in a pinch and jumpstart unlikely trending topics.
13) Hold a contest. The New Yorker has been holding a weekly cartoon caption contest since 2005, and that’s certainly kept an uber-influencer like Roger Ebert busy! It can be creative, quantitative, or randomly awarded. Have fun with it.
14) Use your analytics. Need a topic to narrow the direction of your post? Check your analytics dashboard or URL-condensing accounts to see what keywords and search terms are popular and driving traffic. Knowing what your audience likes can inspire future avenues of exploration.
15) Google it. When I’m hard-pressed for ideas, I’ll catch up on my Google Reader or Google-search industry topics under the “News” tab to see if there’s any interesting chatter I’ve missed. The results often help me brainstorm or formulate opinion pieces based on what’s current.
Hey, do you have any surefire ways to beat blogger fatigue? Have a method that works for your creative process? Let us know!
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