Express mail it in April
When: April 3
What: In an age when we can track an election in real time, it’s hard to imagine it took the famous Pony Express a week to get election results to California. But in 1860, the Pony Express was the gold standard for rapid information delivery. Celebrate the iconic Pony Express on its April 3 founding date.
Background: The Pony Express was established in 1860 by William Russell, Alexander Majors and William Waddell. It used a system of relay stations and riders to send mail 1,900 miles from Saint Joseph, Mo., to Sacramento, Calif., in 10 days.
Story Pitch: The Pony Express changed communication at the time by revolutionizing its delivery methods and offering a premium service. Any business that works in shipping logistics has an opening here. Be sure to talk about the network, and new ideas generated to move information and products quickly while minimizing loss or gaps in coverage. If any premium services are offered, those can be tied in as well. The express was also famous for doing anything to move information quickly and on time, so those with ties to communications and telecommunications will want to pinpoint specific instances and practices used to ensure rapid delivery of client’s information.
Story Hook: The Pony Express was in business for only 19 months before it was replaced by the transcontinental telegraph. What other drastic changes in communications and logistics have caused companies to change with the times or go under? Keep the following mind when making your pitch.
- What are the latest ideas and developments in logistics?
- What are the current challenges to telecommunications companies?
- How will the end of Saturday mail delivery impact the USPS?
- How has Internet purchasing and personal correspondence affected shipping?
Tips: Be sure to provide contact information for an expert in the history of communications in the United States and perhaps someone who runs a company that relies on efficient shipping.
Pony Express National Museum
Telecommunications Industry Association
United States Postal Service
U.S. Internet Service Provider Association
–Researched, compiled & written by Nicholas Testa
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