All aboard vacation planning in May
When: May 4 – 12, 2013
What: Vacations are often a much-needed source of relaxation for many Americans, so much that “I need a vacation” has become something of a mantra amongst co-workers. But getting away doesn’t only give the vacationing person a break; it also has a major economic and cultural impact on today’s society. According to USTravel.org, one out of every eight jobs depends on the travel and tourism industry in the United States. In May, celebrate National Travel and Tourism Week, observed May 4 – 12.
Background: Meant to promote the awareness of travel and tourism’s importance to the economic, social and cultural wellbeing of the United States, National Travel and Tourism Week was established in 1983 when the U.S. Congress passed a joint resolution designating a week in May to honor it. President Ronald Reagan also signed a Presidential Proclamation urging citizens to celebrate during this week. This year’s theme is Travel Effect, focusing around a new advocacy and awareness campaign from the U.S. Travel Association.
Story Pitch: A wide variety of groups and organizations can pitch around National Travel and Tourism Week. Travel agencies will want to promote their services, encouraging their clients to invest in a vacation or short getaway. Luggage producers may also want to take advantage of the week, illustrating the ease of having good quality luggage during heavy travel times. Airports and travel centers may encourage travelers to familiarize themselves with the rules of air travel, noting the need for safety and security while traveling. Airlines, trains, buses and cruise lines may want to run discounts on travel accommodations throughout the week in celebration of the event. Meanwhile, hotels, museums and other activities located in popular tourist destinations can run promotions and discounts throughout this week as well.
Story Hook: According to USTravel.org, travel and tourism directly generated $124 billion in tax revenue for local, state and federal governments in 2012. Keep the following in mind when making your pitch:
- What are some of the standard safety regulations put in place at airports? What should you know before leaving for your trip?
- What are some ways to experience local flavor while traveling? What are good resources for finding local events and activities?
- What are some alternate means of transportation, besides flying, while making long distance trips?
- What resources are available for families traveling with small children?
Tips: A travel agent can provide insight into planning trips and vacations. In addition, a family who vacations frequently can give tips on how to travel with minimal snags and interruptions.
National Travel Association
U.S. Travel Association
World Tourism Organization
World Travel & Tourism Council
Media Contact: toby.nicol(at)wttc.org
–Researched, compiled & written by Kimberly Cooper
Event Dates from CHASE’S Calendar of Events
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