April 01, 2013
/ by Brian Conlin
Discover how to generate publicity with this free Vocus publicity guide.
Third-party publicity validates your business, earns your target audience’s trust, and delivers your brand’s message without breaking the bank.
But, to make your business’s pitch stand out, you must go beyond blasting journalists and bloggers with emails.
Use this two-step strategic process to find your brand’s key message and the right story to illustrate it.
Developing the Message
All marketing campaigns develop a strategic communications message. Publicity requires taking that message and making it fresh and informative for the larger marketplace.
Journalists will spend only a few seconds glancing at your news, while customers have countless options for where to spend their money – so make your message clear and concise.
This is an excerpt from our free Publicize It guide. Download the whole guide here!
Your message should answer the following questions:
Find your point of differentiation and develop your message around it. It’s worth spending time on this. You’re about to communicate this message consistently across press releases, web copy, and blog and social media posts.
A good message helps build awareness, recognition, and credibility in customers’ minds.
Finding Your Story
Sometimes you have big news to share with the public.
Product launches, big deals, market developments, and community partnerships are readymade news stories for you to share with a news release.
But what if you don’t have big news? There are still ways to get your message out.
Consider these tactics:
Ready to start pitching? Don’t make these mistakes…
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT