SafeAuto Drives National Publicity with Vocus!
“We compete against very large companies with very large marketing budgets,” says Jason Parks, Emerging Media and Video Specialist for SafeAuto.
“We tried several online news release vendors and didn’t get the publicity we wanted. So, to really generate some buzz for an upcoming contest, we tried something new: Vocus.”
The Columbus, Ohio-based car insurance company with 1,000 employees switched to Vocus news releases to launch its fifth annual “Do The Jingle” contest, where musicians create jingles to compete for $5,000 and an appearance on a SafeAuto commercial.
“We hoped that news stations would pick up our story and provide us exposure. But we didn’t think we would get as much as we did,” says Mike Cottrill, SafeAuto Senior Programmer Analyst.
“It took maybe three hours to obtain quotes from various Executives throughout the company, write the press release and post it. Within a week, we started hearing from media outlets.
“We got all that exposure just by sending out a Vocus online news release. You hear about companies putting out online releases, but sometimes you don’t believe what they can do for your business until you see it for yourself.
“The combination of a compelling contest and Vocus led to optimal results. It ended up being a really great publicity play.“
In addition to driving millions of visitors to the SafeAuto website, the online news releases will have long-term effects, says Chris Berry, SafeAuto Graphic Designer.
“When people search for competitive search terms in the car insurance industry, we want to be top of mind and appear high in the rankings,” Chris says. “Anytime these larger news stations and websites link to our site, it helps our SEO.”
Following its “Do The Jingle” success, SafeAuto plans to continue using Vocus online news releases.
“Whenever we have a newsworthy event, we want to post a Vocus online news release,” Chris says. “We’re seeing results and that’s what it’s all about.”
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