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Weekly Feature for Fashion & Beauty Fanatics: Q&A with nyc PR girls

Social media community manager Gina Joseph also contributed to this post.


This week we’re doing a 180 and giving you a glimpse at the other side of the industry! Instead of talking with fashion journalists, we’re getting the scoop from some of the top PR pros in the business. We were excited to chat with Adrianna and Meg of
nyc PR girls, and share some of their tricks of the trade. Enjoy!

Q: Your blog says glamour to us. What is glamorous about lifestyle PR?
A: That’s so flattering! There are many glamorous perks to lifestyle PR including access to events and working with celebrities. The glamour is what’s exciting and alluring about working in PR and part of why we love what we do. 

Q: We’re guessing it’s not all pretty lipstick and events and fabulous clothes. What are some of the not-so-glamorous but essential parts of your job?
A: That’s for sure. Working in PR you still have to get your hands dirty and pay your due diligence. Whether it’s fulfilling last-minute client requests or running down the street to get extra bags for an event, it comes with the job to make sure you’re pleasing your clients to the best of your ability.

Q: While your site offers best practices and 101 tips for PRs, it also dives deeper and shares some career styles and giveaways. What are you looking for in the latter?
A: With all of our career style and giveaway posts, we’re really hoping to connect more with our readers and go beyond just basics of PR knowledge. Your looks always make the first impression so making sure you’re appropriately dressed for client meetings, presentations, etc., is just as important!

Q: How has your PR experience helped you in running nyc PR girls?
A: Our PR experience has been the driving force of our blog. It originated when I was looking to move into the city and start a PR career. I Googled “nyc pr girl” and nothing came up. I was really looking for a resource to go to on what to expect. We created the blog in order to document our experiences and hopefully help others along the way.

Q: Do you get pitched often and if so, what have you learned from being on the other side?
A: We get pitched daily and it has been such a learning experience seeing the other side. We receive countless pitches that are completely irrelevant and way too long. Most of the time we’re getting emails with just a press release or media alert. No upfront personalization, nothing! We’ve learned it’s important to keep your pitches targeted, personalized and to-the-point.

Q: What are some of the top items – whether clothing or a gadget – that help you in your blogging and PR careers?
A: Well our iPhones help us keep track of all of our blog social networks and stay on top of emails, while a comfortable pair of flats will save you throughout your PR career, especially in the city when you unexpectedly have to run a couple blocks to grab something. Twitter has also connected us with many new and inspiring people.

Q: Who is your style icon? PR icon?
A: This is a GREAT question. Style icons we would have to say Olivia Palermo and Blake Lively for chic city style. Some of our PR icons include people that we work with on a regular basis and admire.

Q: Do you accept pitches on your blog? If so, what is the best way for someone to get your attention?
A: Of course! Out of the thousands of pitches we receive a year, we’ve only used maybe two or three. It sounds crazy, but that’s how many irrelevant pitches we receive. In order to capture our attention, it needs to be a personalized email that outlines why our readers would be interested in their product or company. You can automatically tell when a PR person hasn’t read your blog and is just sending a blast pitch.

Find Adrianna and Meg on Twitter, Facebook, PinterestInstagram and at nycprgirls.com.

Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers. If you want to sign up or be featured in it, email gina.joseph[at]cision.com. Don’t forget to also follow @CisionNavigator and @Cision on Twitter! 

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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