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5 Most Common Questions About Social Sentiment

Social sentiment is a metric that is getting more attention as people are diving deeper into understanding their presence on the social web. Typically social media managers are well-versed in shares, likes, and reach but here at Viralheat we’ve seen some stumble to grasp what social media sentiment is and why it should be important them. Today we’ve collected the 5 most common questions about social media sentiment and answers about how Viralheat  can help make sense of this metric.

1. What is social media sentiment?

Social media sentiment is the analysis of your social media mentions to evaluate the tone of the mention. Sentiment is then categorized as either positive, negative, or neutral in tone. The results show up as percentages such as 30% positive, 60% negative, 10% neutral.

2. Can I train the sentiment?

With Viralheat’s sentiment analysis tool, users have the ability to train the results to increase the overall accuracy.

3. How does sarcasm affect the results?

Sarcasm can be tricky for any social sentiment tool. Being able to train the tool to understand that certain words are actually positive or negative based on the context will significantly help to improve accuracy. Also slang terms like the word “bad” when it’s actually used as a positive. This can be trained.

4. How accurate are the results?

The sentiment analysis tool in Viralheat is 60-70% accurate but with training can become up to 90% accurate.

5. What platforms can I find social sentiment for?

Social sentiment can be tracked for any social platform. Whereever people are sharing, a tone of voice can be found. Viralheat we currently support sentiment analysis for Facebook and Twitter.

Find out more about the benefits of monitoring your social media sentiment in our guide.

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