5 Tips for Content Creation and Staying on Top of your Social Media
How do you find interesting things to blog, write, and share on 4 or more different social networks everyday? Many people feel that social media and content creation can become a full time job; Here are some simple and easily applied ideas to help keep your social media under control and make sure that if does not turn into a 2nd (or 3rd) full time job.
1. Stick To A Few Niche Themes
Decide on a handful of topics that matter to you, and really own them. Passion carries through and your readers will pick up on that. Saying you will post about food can be hard when it comes to brainstorming time. The broad topic idea can often leave you searching, so instead pick a few specific themes. Popsicles, creative chocolate ideas, and cupcakes are much more specific than generic food. Picking a handful of topics helps you become a leader in these areas, and it will also help keep you focused and your posting relevant. If you are feeling the dreaded tinge of writers block you can simply return to the start. “I haven’t done a popsicle post in awhile” You can always branch out from these themes, but committing to a few ideas is a good place to start on handling the time investment required in content creation.
2. Bookmark Brainstorming Folder
When you are browsing the web and come across a neat idea, image or concept, save it to a special bookmark folder in your browser. Bookmark any type of inspirational stories or themes you are interested in. Think of this as your “brainstorming folder”. When you are not sure what to write about you can come back here, scan through the list and it will help to get you quickly writing a post on one of these topics. Its also a good idea to go through the list every month and clean out any stories you didn’t use that are no longer valid.
3. Google Alerts – http://www.google.com/alerts
Set up google alerts for your niche areas. This free service from Google sends you an email when there is a new report, story or web post on Google that includes your keywords. This is a powerful tool for finding content that is still fresh and relevant to your niche market and is not simply about promoting yourself. Set up a few and browse the alerts when they come in at some point during your day. Use the bookmark feature mentioned above to keep track of stories you like. You will soon have an overflow of content creation ideas available.
4. Use If This Then That – http://www.ifttt.com
This free tool allows you to set up “recipes” that make it easy for you to cross post across networks. I do not recommend everything you post to twitter automatically post to Facebook and Instagram. You don’t want to bore your audience. The really great part about IFTT though is that you can set this up based on keywords. Only Instagram photos tagged with #bacon will appear on your Facebook feed. Only Pinterest pins with the word zombie make their way to twitter. This helps you to control the auto posting and you can create very complicated system that make your life easier. Spend some time on them and don’t just autopost, your audience will thank you for it.
5. Set A Timer
It’s very easy to get caught in hours of endless tweeting, +1’ing and “liking” so I suggested you limit the amount of time you spend on social media sites. I honestly use an old fashion kitchen timer, but there are many apps that you can find only to help you out with this. Depending on which social network helps your market more, you would spend more time on those specific networks and less on the others. (Not sure which? Have a look at my article on the Top 7 social media sites for business ). If you have committed an hour a day to social sites, breaking up the time you spend on them throughout your day may work better for you than back to back site interaction. Whichever works for you, try to spend a little time on your social sites every day to stay on top of what’s going on.
It can seem overwhelming when starting out to come up with new topics every day to engage your audience. Setting up a system that works for you and sticking with it during the week is important to growing your social media presence. What is the best tips you have for a content creation systems?
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