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Links We Love: Repurposed Infographics, Targeted Video and Mad Mob

Links We LoveIf marketing is the balance of hype and help, a Brazilian company found the perfect recipe in a single print ad. Find out what it did and the rest of the week’s top marketing news in this week’s Links We Love.

Tip of the week…

You put a lot of work into creating infographics. Don’t you wish you could get even more from them? After publishing an online news release, alerting social media followers and email subscribers and sharing with industry bloggers, Sonic Print repurposed the infographic into a physical brochure. That increased exposure could lead to increased leads and sales. How to Repurpose Your Infographics to Get Secondary Marketing Value—via Search Engine Journal

Stat of the week…

A recent survey revealed that a majority of journalists believe that digital video marketing is more effective than TV ads. But why is that? Of marketers who increased their video budgets in the past year, 73 percent said the Internet allows for better audience targeting. Marketers Give Three Reasons Why Online Video Content Outperforms TV—via Brafton

List of the week…

To truly succeed in business now and into the foreseeable future, you must establish yourself as an expert in your industry. Besides changes in how search engines evaluate websites, there are myriad reasons to share expertise, including forming communities around you and making more sales. 21 Reasons You Must Become an Expert—via Copyblogger

Stroke of genius of the week…

Great marketing doesn’t just hype a product, it helps its target customers. Nivea Brazil recently helped its customers with a solar phone charger found on a print ad. The ad found its way into many of the country’s major print magazines and generated some buzz. Nivea Brazil: Smartest Print Ad in the World—via ViralBlog.com

And finally…

A “Mad Mob” appeared outside Gordon Biersch in Washington, D.C. on June 5. Vocus employees performed a dance to “I Saw the Sign” by Ace of Bass and waved signs featuring the faces of Demand Success: Vocus Conference 2013 speakers like Elisabeth Moss and Arianna Huffington. There’s video proof! Vocus Unleashes a ‘Mad Men’-Inspired Flash Mob in D.C.’s Chinatown—via Washington Business Journal

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About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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