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Weekly Feature for Fashion & Beauty Fanatics: Q&A with Kimberly Lyn

Toronto-based fashionista Kimberly Lyn can definitely say she made her passion into a reality. While she serves as an office worker by day, she makes the most of her nights as writer of the blog The Souls of My Shoes – and talked to us about covering events, her passion for shoes and her PR pet peeves.

Kimberly LynQ: According to your blog, you are a self-described “shoeaholic” – so what inspired you to start blogging about your passion?
A: In 2009 I was at a point in my life where I needed an outlet to express myself intellectually and creatively. I’ve always loved fashion (shoes especially) and played with the idea of starting a blog for a long time. After a lot of reflection and seeking advice from friends the two topics came together and I began The Souls of My Shoes.

Q: What is your favorite part of being a fashion blogger?
A: Being a fashion blogger has its perks – you attend countless events and collaborate with top brands on projects – but my favorite part is having the opportunity to meet and become friends with many talented individuals within the industry.

Q: What is the most challenging part or your career?
During the day I work a full-time office job and at night I blog. Maintaining a balance between these things, plus making time for myself, can be difficult and demanding. However, I love what I do and wouldn’t have my life any other way.

Q: What was is like to cover both Toronto Fashion Week and London Fashion Week?
A: The fashion weeks in Toronto and London are totally different. Toronto is smaller and we’re more focused on showcasing Canadian fashion to the hometown crowd. On the other hand, London has an exciting edge to it and the British Fashion Council, London Fashion Week’s organizing body, has made the country’s fashion industry and LFW a significant contributor to the nation’s economy, and a major player in the international fashion arena.

Q: Where do you get ideas for your posts?
A: I get ideas for my blog posts from all sorts of places – in conversation with friends, attending events and, to be honest, shopping online.

Q: Favorite shoe style of the season right now?
A: Right now I’m into mixed-media shoes, footwear that incorporate a variety of materials (i.e.: leather, PVC, fabric, etc.) into one design such as these heels by rising designer Sophia Webster.

Q: Any tips for PR professionals who want to get in contact with you?
A: Keep it short, keep it personable and make it easy to read. Bullet points are good, and help me scan through pitches and proposals easily.

Q: What are you PR pet peeves, or what is the strangest pitch you’ve received?
A: I’ve been pitched everything from shampoo to shovels and shoes, but my top pet peeves include receiving e-mails over 1MB (there’s nothing worse than receiving a 6MB e-mail that crashes your phone when you’re on the go and checking for messages) and long pitches! Time is precious and even more so when I’m sifting through multiple e-mail accounts and messages. [Also] if a PR pitch is too wordy and long I quickly loose interest. And irreverent pitches – there’s nothing more frustrating than receiving a pitch which is completely off topic to what I write about. How shovels fit into a fashion and footwear blog is completely lost on me.

Find Kimberly on TwitterFacebookPinterestInstagram and at

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About Gina Joseph

Gina Joseph is a features writer for Cision Blog, and is also the digital engagement manager for Cision’s marketing department. She’s a book nerd, Detroit sports enthusiast, lover of cats, lifelong Phil Collins fan, and budding snowboarder. Find her on Twitter @gmg912.

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