Five Tips to Prevent Social Media Fatigue
Too much social media? Too little time? It seems to be the case these days. With a new network popping up every minute or a new addition to a favorite network (video on Instagram), how do you stay active and prevent yourself from burn out?
Here are a few tips to stay sane, relevant, and keep from being overwhelmed:
1.) You don’t need to be everywhere. Believe it or not, you don’t need to be on every social media network. Facebook and Twitter are two major players in the social network field while others like Pinterest, Instagram, Vine, etc add to the fun and content creation however these networks might not always work. When a new network comes along, it’s important to access what it is, what it does, and how it fits. Do you see yourself using it often? Does your audience have a presence there? Can you build a consistent content strategy for that network? If you’ve been answering no so far or aren’t sure, it’s probably best to ignore that network until you do have a strong case for it and focus all your efforts on the networks that do work for you.
2.) Get organized. Set up a time that works best for you to plan out your social media editorial calendar. This exercise will prevent you from burn out and get your head back in the game. Remember: the calendar doesn’t need to be complete. Make a rough sketch of the kind of posts that work best and then block off another chunk of time to fill in those blanks with actual content that works.
3.) Don’t be afraid to schedule. When you’ve got your editorial calendar sorted out, make life a little bit easier by scheduling it out and giving yourself more time to monitor results, schedule more content, or whatever you need to do aside from being on a social network. Viralheat makes it really easy to schedule out that content, post across multiple networks with shortened URLs, and lots more.
4.) Keep it simple. After running a brand page for a while, you should hopefully know what works and what doesn’t for your brand. If you’re overwhelmed, it doesn’t hurt to repeat something you’ve posted a while ago or to share similar content. Why? Because chances are it wasn’t seen the first time around and that repeated content could now be a valuable gem for someone else. Also, don’t be afraid to post similar content like videos, photos, etc. If these strategies work, all the merrier.
5.) Be human. Social media fatigue can turn us into robots sometimes and some posts might start to sound forced or contrived. If you see that happening, you’re definitely wiped out and need to step aside. To prevent this from happening, follow the first few steps and re-examine your content. Does it sound human? Does it sound like the brand? Have someone else from another department look at it if need be to see how they’d react to it and then redo it if need be.
What are your tips for fighting social media fatigue and how do you keep yourself active across all networks? Share your tips in the comments below.
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