Earned Media Management: The Evolution of PR and Comms Learn More

Get a library card in September

When: September

What: During the summer months, the draw of the warm outdoors may keep many children busy. But the summertime also brings a slump in reading, particularly for children from low socio-economic backgrounds. When September rolls around, children may have lost ground over the summer from a lack of reading. Don’t let this happen to your child. Grab a library card of your own during Library Card Sign-Up Month and continue to enjoy the pleasures of reading all summer long.

Background: Reading, and the desire to read are important tools in a child’s arsenal. Having access to the library and to a library card allows endless creative possibilities and the ability to check out dozens of new books every week. Raising awareness for both reading and owning a library card are important, especially in the school-aged crowd.

Story Pitch: A number of people, groups and organizations can pitch around Library Card Sign-Up Month. Libraries and children’s librarians will want to encourage families to come in and sign up for a library card. They may host a “Sign-Up Fair,” allowing families to sign up for cards while also exploring and learning about their local library. Teachers and educators can encourage students to attain their own library card, giving them the power to check out the books they want. Literacy programs will also want to get in on this event and promote the importance of reading. Meanwhile, authors can use this time to promote their work and the libraries that carry their books.

Story Hook: According to Reading is Fundamental, 33 percent of fourth grade students are at, or below, a basic reading level for their age. Students who reported reading for fun on their own scored 3 percent higher on reading tests. Consider the following when you make your pitch:

  • How can parents encourage children to read during the summer months, when the interest is down?
  • What can local librarians do to encourage more library visits and, in turn, more reading?
  • What are some ways to get the family involved in reading time?
  • How can teachers increase a child’s desire to read?

Tips: A children’s librarian who works closely with children on finding new books to read can shed some light on reading. In addition, a family that regularly goes to the library and reads together can share insight on how to keep the desire to read alive.

Resources:

American Library Association
(800) 545-2433
ala(at)ala.org
www.ala.org

International Reading Association
(302) 731-1600
exec(at)reading.org
www.reading.org

National Education Association
(202) 833-4000
www.nea.org

Reading Is Fundamental
(202) 536-3400
contactus(at)rif.org
www.rif.org

–Researched, compiled & written by Kimberly Cooper
Event Dates  from CHASE’S Calendar of Events

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.