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Post Penguin 2.0: Six tweetable facts to improve the ranking of your content on Google

Searchmetrics recently launched their top SEO ranking factors for 2013 supported by this great infographic. For those of you who produce branded content on a regular basis, it’s helpful to see what’s working and what’s not in the post-Penguin 2.0 world of SEO. We’ve taken this study and boiled it down to 6 easily digestible (and tweetable) facts! (Thanks to Sarah Evans for giving me this idea a few years back!)


The study revealed:

1. Compared to 2012, The importance of keywords in the URL / domain has significantly decreased as a ranking factor (Tweet this fact)

2. Brands get a hall pass when it comes to many of the SEO rules that apply to other websites (Tweet this fact)

3. Social sharing is still important as well positioned URLs have a high number of likes, shares, tweets and plus ones (Tweet this fact)

4. Good ranking URLs…have more text and a higher number of additional media integrations compared with 2012 (Tweet this fact)

5. Backlinks continue to be one of the most important SEO metrics. (Tweet this fact)

6. On-page factors – such as site speed –  do more harm than good when it comes to page ranking (Tweet this fact)

Our conclusion: With Penguin 2.0, Google continues to practice what they preach by rewarding quality over quantity when it comes to branded content.

What did you take away from the study?


About Laurie Mahoney

Laurie Mahoney is the Director of Product Marketing at Cision. She is a regular contributor to Cision Blog mainly focusing on topics like content marketing, social media and SEO. Laurie is a Chicagoan now, but spent her earlier days in the South where she attended the University of Georgia. She has a weakness for good TV, sushi and anything that mentions “salted caramel” in the name. You can find her on Twitter @channermahoney.

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