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SEO – It Works for LinkedIn, Too

LinkedIn is no longer just a social networking site for professionals; it is a veritable who’s who of the corporate world. So, if you can’t be found on LinkedIn, how is your business going to flourish? But with so many professionals and businesses adding their profiles to the network, it is becoming increasingly difficult to turn up in the searches.

Just as the search engine giant Google does with websites, LinkedIn uses algorithms to prioritize certain profiles over others. This means that organizations and professionals who optimize their profile will be more likely to be found by potential clients and headhunters. Consider these tips for optimization:

Create a Complete Profile

LinkedIn is likely to give more weight in its ranking to completed profiles, as opposed to those in which fields of information are left blank. Also, a completed profile offers additional opportunities to include specific search terms to help boost your chances of securing a high ranking.

Expand Your Network

LinkedIn not only considers the various keywords in a profile, it also looks at the size of a network. The social networking site seeks to display results that have some connection to the searcher, even if those connections are only at the second or third level. So, the bigger your LinkedIn network, the more potential for connections and the better the chances for a higher ranking.

That means it may be a good idea to connect with former clients, managers and co-workers, as well as to expand your LinkedIn presence by reaching out to new contacts, especially those who share professional interests.

Participate in LinkedIn Groups

It’s not only Google and Bing that like it when you’re social. Participation in LinkedIn Groups can be a powerful ranking signal. If you’re currently finding it hard to connect with new contacts, focus on joining groups to boost your profile.

Finding groups on LinkedIn is easy. You can search using your industry’s primary keywords, as well as check out groups to which others in your network belong. Once you sign up for a group, make an effort to contribute valuable information and always be professional. Don’t expect a rankings boost by simply joining a group and doing nothing more. You have to stay engaged.

Strengthen Your Links

Not only can you optimize to ensure you’re found within LinkedIn, you can also use LinkedIn to help your rankings within Google as well. LinkedIn has a high Google Page Rank, which means that it is considered an authority site by the search engine. So, a backlink from LinkedIn to your own website or blog can lift the Google rankings of those sites or pages.

Your LinkedIn profile allows three links. By selecting the “other” field when choosing anchor text, you can customize and choose something that will give you more of a boost than the generic “my blog” or “my website.”

Make Your LinkedIn Page Public

By making your LinkedIn page public, you are allowing your profile to be indexed in search engines like Bing and Google. This means your profile can also show up in a search query. So, again, choose your keywords wisely and think about the audience outside LinkedIn with whom you may want to connect.

Remember, if your LinkedIn profile isn’t optimized, you’re not getting the full benefit of this powerful social network.


Author bio: Diane Pierre-Louis is a writer for Bisk Education and covers a variety of topics related to higher education and the workplace, including internet marketing training and social media training.

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