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6 Reasons People Use Pinterest

6 Reasons People Use Pinterest

Want to reach potential customers on Pinterest? Start by knowing why they are there.  People come to Pinterest for different reasons, and when you understand their motivations, you understand how to connect with them. With that in mind, here are six of the most common reasons people are on Pinterest today. Use this list to guide your understanding and boost your business!

Reason #1: As an Internet Bookmarker

The initial appeal of Pinterest is similar to that of browser bookmarks or sites like Delicious: Pinterest gives users a place to save and store links from all over the Web. The extra benefit, of course, is that on Pinterest those links are visually focused (i.e., pretty). This makes Pinterest perfect for organizing favorite recipe ideas, wish lists, craft projects, and so on. When someone wants an easy way to find all those links, all he or she has to do is check Pinterest boards.

Reason #2: As a Source of Inspiration

Because Pinterest is filled with users’ favorite bookmarked ideas and products, it’s an ideal source of inspiration. When a person wants a recipe for chocolate cake, why not search on Pinterest to see which versions other people find delicious? When a person wants infographics about social media, a quick search on Pinterest turns up dozens of good options. Likewise, simply scrolling through your feed reveals all the latest pins from your contacts. That’s why Pinterest is an easy inspiration source for a wide range of topics.

Reason #3: To Promote Their Own Brands

Everyone from small retail businesses to major websites use Pinterest to promote its content. The idea is to get products in front of new eyes to increase exposure. The more people who see and share a pin, the more attention it receives. What’s more, these pins usually point back to the brand’s own website, increasing traffic as well as eventual sales.

Reason #4: To Connect with Others

At its heart, Pinterest is a social network—and when users interact with each other through likes, comments, and repins, they are building and strengthening relationships. For many Pinterest users, this interaction is part of the appeal of the site. They connect with fellow bloggers or friends by sharing pins.

Reason #5: To Relax

As simple as it sounds, Pinterest is relaxing. Designed to be simple, clean, and easy to use, it gives users a way to unwind with pretty pictures that they can curate as they like. Many of the people on Pinterest are just enjoying downtime between work projects or unwinding at night before bed.

Reason #6: Because Everybody Else Is

Some people go on Pinterest for the same reason they got on Facebook—All their friends are doing it. For brands, this means setting up a Pinterest profile because their competitors have. For bloggers, this means joining Pinterest as a sort of social media best practice—connecting with readers in as many ways as possible.

What Does This Mean for You?

Looking at the reasons outlined above, it’s easy to see that not every Pinterest user is alike. Which type of user are you targeting? Do you want to get your products in front of the bookmarkers or the inspiration seekers or both? If so, offer content worth remembering, helpful, and attractive. Do you want to build connections? Interact with the users who are most active on the site.  By thinking through the type of user you want to attract, you are better equipped to be successful.


Author Bio: Shanna Mallon is a writer for Straight North, a marketing agency providing specialized SEO, Web development, and other online marketing services, with headquarters in Chicago. Follow Straight North on Twitter and Facebook.

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