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Optimization: Andy Crestodina explains Link Popularity

We had the honor of working with Andy Crestodina of Chicago web design firm Orbit Media during our first Sip & Share event here in Chicago, and he had so much knowledge to share! He talked to our audience about the importance of SEO in PR, offering tips and advice along the way.

Below Andy explains link popularity and why it’s the secret weapon of helping your clients rank in search.

To hear more content insight, RSVP for our next Sip & Share in Chicago from 6-7:30 p.m. on Nov. 12.

For more information on content optimization, get a free download of 10 Tips for Optimizing Your Content.

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.

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