Go gluten-free in November
What: For someone with celiac disease, the vision of a table set with tasty bread can’t become a reality. Increasingly common, celiac disease is an autoimmune digestive resulting in an inability to digest gluten. Gluten is a protein found in foods processed from wheat, as well as barley and rye. Going gluten-free is also a new diet trend, with many citing the ill effects gluten can have on a person’s body as reason to forgo wheat-based products. Boost awareness for celiac disease during Gluten-Free Diet Awareness Month in November.
Background: The National Foundation for Celiac Awareness estimated that one in every 133 Americans suffers from celiac disease. Navigating the world of gluten-free foods can be daunting for someone with newly discovered gluten sensitivities, or someone who is trying a gluten-free diet. Gluten-Free Diet Awareness Month aims to promote gluten-free foods, while providing tips on how to navigate a diet that can be confusing and sometimes tricky.
Story Pitch: There are a number of groups and organizations that can pitch around gluten sensitivities. Bakeries, be it local or commercial, would do well to note the importance of having gluten-free options. In a world where gluten sensitivities are becoming more prevalent, bakeries now may want to offer test samples of gluten-free products. Additionally, family doctors may want to note the importance of recognizing gluten sensitivities. Restaurants, grocers and food producers can promote gluten-free products, while retailers, chefs and bloggers will want to advertise some delicious gluten-free recipes.
Story Hook: According to the National Foundation for Celiac Awareness, 83 percent of Americans who have celiac disease go undiagnosed. Consider the following when making your pitch:
- What are some common symptoms of celiac disease?
- Who is affected by celiac disease?
- In what ways can someone affected by celiac adapt their diet?
- What are some reasons for people without celiac disease to go gluten-free?
- What are some naturally occurring gluten-free foods?
Tips: A doctor who works with patients to manage their celiac disease would have some great insight on how to promote awareness for the illness. In addition, someone who is managing celiac disease would have tips and suggestions on how to modify a diet to include gluten-free foods.
Celiac Disease Foundation
Food and Drug Administration
Gluten Intolerance Group
National Foundation for Celiac Awareness
Event Dates from CHASE’S Calendar of Events
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.