SVP of Digital Content Heidi Sullivan discusses content amplification: from its definition to how it relates to native advertising and how it can help you reach a new audience.

For more content amplification insight, download 6 Tips to Help Amplify Your Content. To expand the reach of your content, try Cision’s Content Marketing Suite.'

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.