Driving Social ROI with an Integrated Marketing Approach – Webinar Recap
By now you’re already using social media as part of your marketing efforts. The question is where do you go from here? Can you get more from social media? How do you make it measureable? How do you use social media to drive real revenue for your business?
Last week, we had the pleasure of hosting a webinar with two of the industries most knowledgable experts on the subject of driving social ROI – Jason Miller, Senior Manager of Content Marketing & Social at LinkedIn, and Craig Rosenberg, co-founder at TOPO.
It was a treat for all those in attendance as Jason and Craig presented slides, anecdotes, advice, and success stories on how to create tangible results using social media and an integrated marketing approach. If you’re wondering how to drive social ROI using social then this hour-long session is a must-see for you.
Here are a couple of the key points they highlight:
- How to map your content to your buyer experience.
- How to measure your efforts to drive optimal results.
- How to integrate social into all of your marketing experience.
- How social + marketing automation will make your marketing efforts more effective.
Communications Best Practices
Get the latest updates on PR, communications and marketing best practices.
Cision Product News
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.