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Driving Social ROI with an Integrated Marketing Approach – Webinar Recap

By now you’re already using social media as part of your marketing efforts. The question is where do you go from here? Can you get more from social media? How do you make it measureable? How do you use social media to drive real revenue for your business?

Last week, we had the pleasure of hosting a webinar with two of the industries most knowledgable experts on the subject of driving social ROI – Jason Miller, Senior Manager of Content Marketing & Social at LinkedIn, and Craig Rosenberg, co-founder at TOPO.

It was a treat for all those in attendance as Jason and Craig presented slides, anecdotes, advice, and success stories on how to create tangible results using social media and an integrated marketing approach. If you’re wondering how to drive social ROI using social then this hour-long session is a must-see for you.

Here are a couple of the key points they highlight:

  • How to map your content to your buyer experience.
  • How to measure your efforts to drive optimal results.
  • How to integrate social into all of your marketing experience.
  • How social + marketing automation will make your marketing efforts more effective.
For those of you who weren’t able to attend, we’d hate for you to miss out on all the great information so we’re offering you the a recording of the entire webinar here.  Go pick the brains of two of the industries experts – you won’t regret it!

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