How To Get More Social Shares – Like The Pro’s Do
I’ve had the problem, too. In fact, we all have at some time or another. We start a blog, start producing content, and put in an incredible about of time… then what happens?
Nobody shares our content!
It can be incredibly demotivating and almost seems like some sort of forbidden fruit. But, today I have a ray of hope for you. I’m here to tell you that it doesn’t have to be this way. I’m going to help you get more social shares.
On a side note this will also help you generate more traffic!
Let’s dive in!
Publish the right content
If you don’t publish the right content, then you are going to struggle to earn any shares across social media at all.
On the other hand if you publish the right content then the results can be amazing. To make this easy, I have put together a content creation framework called ‘TADUIE’, which stands for:
- Timely or Evergreen
Your content needs to be published at the right time or be useful for the foreseeable future. It needs to be actionable and provide something that your readers can actually use.
Your content needs to be detailed enough so that your readers will learn something from it rather than just be greeted with a load of fluff.
It also needs to be written in a way that allows you to tap into the established audience of influencers within your industry sector or niche. I talk about this in a bit more depth further on but this is extremely important.
Your content also needs to be engaging, if it’s not interesting and doesn’t engage your readers then people generally aren’t going to want to share it. This does pose a challenge in ‘unsexy’ niches but nothing is impossible.
If you follow this framework and make your content great you will get results.
Reduce friction with your audience
The aim of every business or blogger should be to reduce the friction between your website and your audience.
When you add elements that increase friction conversions drop through the floor and it works in a similar way with social shares.
Look at a post on your blog and ask yourself; how easy is it for readers to share your content?
I’m still shocked when I come across blogs run by both lone bloggers and even large businesses that make it VERY difficult for their audience to share their content.
No matter what content management system your blog is running on there are a number of services that make it easy to setup sharing buttons such as AddThis.com or ShareThis.com. If your blog is using WordPress there are some other options that I talk about here.
Start using Triberr
I am a huge advocate of using Triberr, I’ve been known to talk about it a lot and for good reason. Triberr has had a huge impact on not only my traffic but also the amount of social shares and comments I get on my blog posts.
It’s free to use, although you can upgrade to a paid account to get more out of it. Triberr allows you to join and create tribes of like-minded people then puts your content right in front of them ready for them to share.
Use every channel possible to promote your content
The unfortunate truth for most bloggers and businesses is that just clicking publish is not enough and it never was.
Unless you are the likes of Tech Crunch, Mashable or Moz.
There are countless great posts published that just sit in a dark corner of the internet never to see the light of day.
That’s why you need to utilise every promotional channel available to you. That includes things like online communities, social networks, niche social bookmarks and anything else you can.
Even when it comes to sharing on social networks, for example; don’t just think that tweeting your post once is ever enough because chances are that the majority of your followers aren’t going to see it.
Similarly, if someone see’s the tweet one time it may not be enough to get their attention, it may actually be the 2nd or 3rd time when someone ends up clicking on the link in your tweet.
That’s not to say that you should start spamming and you also have to think about the social network that you’re sharing to and whether it’s acceptable to share multiple times within a particular time frame.
For example on Facebook it’s not all that acceptable to share the same link twice in one day, whereas on Twitter you can get away with it and the results can be great.
Tap into established audiences of market influencers
Every niche or industry will have its own market influencers and they are a direct route to your target audience. This is perfect if you’re starting from scratch and have no audience to speak of but it can also expand your reach even if you do have an established audience.
You can easily do this by linking out to market influencers in your content and then letting them know about it. This could be via email or social network like Twitter or Google+.
Before you start including market influencers in your content you need to find them, the easiest way is to use Twitter, and there are a bunch of different tools that can help you here but which tools can get you the results that you need? A while back I wrote a post for Pro Blogger which will explain all you need to know.
As time goes on you will increase your own influence which will also help you get more social shares.
Building a loyal following
By building a loyal following you will start to get some great results and there are a few things to remember that will help you here:
- Engage with your readers by responding to comments on your site and social media
- Do something helpful for your readers
- Build and maintain relationships with some of your readers
- Publish and share great content consistently
- Truly invest in social media and be active
Out of all of the points that I’ve mentioned above investing in social media is one that will make the main difference, although I would be the first to admit that managing multiple social profiles can be extremely time consuming but there are a number of powerful tools like Viral Heat available in the market that can help you manage your social media profiles more effectively.
If you want a great example of someone that does an amazing job at building a loyal following, take a look at Adrienne Smith. Adrienne gets an incredible amount of comments on every post, what’s even more impressive is the level of detail in all of the comments that are left.
It’s also worth noting that on average 90% of your visitors won’t return to your site, however Adrienne manages to keep her returning visits at 54% which is amazing for a blog.
When you first start your blog, whether you’re blogging for business or it’s a personal blog it can take time to build up a following and in turn earn more social shares.
Providing you keep publishing great content that your audience will love and follow the advice that I’ve talked about above – you will start earning more social shares.
You can do it.
What has worked for you and what hasn’t? I’d love to hear more in the comments below.
About the author: Adam Connell is the marketing manager of a UK based content marketing agency; UK Linkology. He can be found blogging over at Bloggingwizard.com, where he talks about marketing, social media, SEO and a few other topics. To find out how he made his blog a success in under 4 months, download his free report here.
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