January 06, 2014
/ by Kimberly Cooper
When: Feb. 1
What: When a driver first gets their license, there are a lot of things to consider. Safe commuting is obviously the first concern. But even a small bang up between two cars or a parking lot bump and run costs dollars. Make sure to keep yourself insured and celebrate the anniversary of when the first car insurance was issued on Feb. 1, 1897.
Background: When cars were first invented, people were still using horses to get around. The cars, often new to the road, sometimes collided with the horses, causing accidents and mayhem. Travelers Insurance Company decided to come up with a solution and issued the first car insurance. Today, car insurance is a necessity for all drivers of any age.
Story Pitch: A number of groups and organizations can pitch around the issuing of car insurance. Car insurance companies will want to mark the anniversary by promoting car insurance awareness and offering deals. Local police forces may also note the anniversary by promoting safe driving in addition to reminding drivers of the car insurance laws. Local branches of the Department of Motor Vehicles can also note the importance of having car insurance and go over policies and procedures with all new drivers.
Story Hook: According to the Department of Motor Vehicles, drivers aged 40 to 50 are considered to be the safest on the road. What age group is at the most risk? Consider the following when making your pitch:
Tips: A seasoned driver may have insight into car insurance and premiums and how insurance has assisted them in the past. In addition, a car insurance provider can offer suggestions on how to scope out car insurance and read between the lines on what type of coverage is needed.
Governors Highway Safety Association (202) 789-0942 headquarters(at)ghsa.org www.ghsa.org
Insurance Institute for Highway Safety (703) 247-1500 www.iihs.org
National Highway Traffic Safety Administration (202) 366-9550 www.nhtsa.gov
Travelers Insurance (800) 328-2189 www.travelers.com
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