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Olympics closing ceremony: Did you watch?

wordcloudYesterday, the Olympics closing ceremony in Sochi began at 8pm, airing later in the US at 8:30pm ET. It was the culmination of an event marred with controversy, from human and animal rights issues, to security fears and simple accommodations complaints filling up the media stream. While, thankfully, worst fears were not realized at the Sochi Olympics, the world seemed to have breathed a sigh of relief that the event was finally over (at least for the people who could leave Sochi).

The closing ceremony was quite the show, as should be expected. The event coordinators proved their sense of humor by mocking the glitch from the first ceremony – dancers bunched up in the last circle for an few moments before spreading to complete the set.


All of the countries were represented once more, followed by giant Olympic mascots dancing among the hundreds of volunteers on the floor (and some athletes) before snuffing out the Olympic flame. Then a spectacular fireworks show brought the 2014 Sochi Winter Olympics to a close.

Here are some highlights about the closing ceremony from VI. Hour by hour post volume chart (in Sochi’s time zone). The largest peak is at 9pm, an hour after the ceremony began.



Of posts mentioning “closing ceremony” including any with “Olympics” or “Sochi,” this chart shows that there were over 4,700 news articles posted on the topic in the time frame between 2/23 and 2/24. There were also 334 Twitter posts, and 691 Facebook mentions. Over 1,100 blog posts contained these search terms, as well.


And the people voice their opinions. The bad:


And the good:


#Sochi2014 will be known as the first “viral games.” Register for our next webinar for an Olympics social media recap >>

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