March 31, 2014
/ by Kimberly Cooper
When: April 1-30
What: One day, a person is really thirsty, but he thinks nothing of it and grabs a tall glass of water. Then, his vision blurs, and he finds himself going to the bathroom with more frequency. Don’t overlook these telling signs, which can be symptoms of diabetes and should not be ignored. During the month of April, learn how to recognize, prevent and treat diabetes during Defeat Diabetes Month.
Background: There are several types of diabetes, but generally, a person with diabetes has high blood sugar. This is caused by the pancreas not producing enough insulin or the cells of the body not responding properly to insulin being produced. It is important to diagnose diabetes and treat and maintain it through medical care, a balanced diet and exercise. But according to the American Diabetes Association, while diabetes affects approximately 25.8 million people in the United States, only 18.8 million people have been diagnosed.
Story Pitch: A number of groups and organizations can pitch around Defeat Diabetes Month. Registered dietitians may stress the importance of a balanced diet, making sure to touch on balance and nutrition for someone with diabetes, while also promoting their services. Food brands can note how certain foods can help control the disease through healthy eating. Retailers of products targeted at diabetics can campaign around this event, while doctors and diabetic-focused organizations can spread awareness.
Story Hook: The American Diabetes Association reported that in 2010, 1.9 million new cases of diabetes were diagnosed in people aged 20 and older. How widespread is diabetes, and how would a diabetes diagnosis change a person’s life? Consider the following when making your pitch:
Tips: A doctor or pediatrician that specializes in diabetes would have suggestions on how to monitor and maintain the disease. In addition, a registered dietitian can also provide tips on proper diet for families affected by diabetes.
American Diabetes Association (800)342-2383 www.diabetes.org
Children’s Diabetes Foundation (303) 863-1200 www.childrensdiabetesfoundation.org
Defeat Diabetes Foundation, Inc. (727) 391-5050 www.defeatdiabetes.org
International Diabetes Federation www.idf.org
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