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Journalists Respond: “Are You Open to Social Media Pitches?”

This is a post by Katrina M. Mendolera. Katrina is the editor in chief of inVocus, Vocus’ media relations blog.

Journalists rely on social media for three reasons: promotion, engagement and research. But what about receiving pitches for stories?

Journalists - Social Media Pitches

Our annual Vocus State of the Media Report survey showed that the strong majority of journalists prefer to receive story pitches through email (91 percent) as opposed to social media (2.7 percent).

But there are no absolutes when it comes to preferences, so we posed the question: “Are you open to receiving story pitches via social media?” We found that the answers weren’t black and white.

Since we couldn’t fit all respondents’ responses in the report, here’s a selection of 10 answers to the above question:

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Technology blog reporter

Yes, because I have found that people who contact me use the channels responsibly and have useful information, even if I choose not to cover their topics.

Local/regional TV reporter

Nearly half of our stories come from social media.

Regional TV reporter, North Carolina, with emphasis on state legislative politics

Yes. It’s highly efficient for direct communication with contacts and viewers.

National online reporter, business

Privately, yes. In public, no, because we ignore all cattle calls. If we don’t have an exclusive, first rights, or at least something unique that is private, we won’t pick up the story.

Local/regional/national online reporter

Yes. I would generally prefer email or telephone, as I’m more likely to get the message in an expedient manner (and there’s no character limit), but if an organization doesn’t have my contact information, I see no problem with reaching out via social media.

Industry specific online reporter, North America

No. Social media is reactive; pitches need to be proactive.

Local/regional newspaper/online reporter

No. Twitter is too limiting for most writers to pitch compellingly, and Facebook is generally how I promote myself or find sources, not search for story ideas.

Email - Social Media Pitches

National magazine reporter, advertising and marketing

Not a fan. Prefer well thought-out emails or calls.

Regional online magazine reporter, Cape May City

Only by Facebook message—I prefer emails— they are more formal, more easily documented moving forward.

National/international online/magazine reporter, science and environment

No. Because 99 percent are not of interest, and that makes it not a productive use of my time.

Want to see more responses from journalists on this issue? Check out inVocus, where you can find more survey responses.

Tags : Social Media

About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

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