April 29, 2014
/ by Sukhraj Beasla
Like it or not, you can’t ignore social media. This method of marketing is being used widely to promote products and services and more and more businesses are turning to social networking platforms to showcase their brand, promote new ventures and have more visibility in a virtual environment. Social media marketing occurs on popular platforms like Facebook, Twitter, and Pinterest but sometimes, you need outside help to manage these accounts, analyze what’s going on with them, or simply make sense of the data they’re producing and if it’s working. If you’re new to social media or looking to add more tools to your social media tool kit, check out these great marketing tools.
Buffer is a good all in one tool that allows you to access and manage your Facebook, Twitter, and LinkedIn accounts from a single dashboard. You can schedule posts for up to three platforms and be seamless with your updates.
Commun.it is a tool that helps you manage and track your Twitter timeline. This tool helps you keep tabs on your most active followers, answer questions (read: replies) sent by other Twitter users and sift through direct messages or mentions that may need your immediate attention. It also gives you a report on your Twitter activities – including information on who unfollowed you.
Scoop.it solves the problem of content creation. Sometimes, we struggle finding good content to post and this tool makes it easy to save website content such as articles and images and also share them from the tool itself if you just can’t wait.
Photopin – just wrote a blog post or need a photo for a Facebook post, Photopin to the rescue. These photos are free to use as long you give the author some credit.
Socialbakers.com is a tool that pairs up well with your Facebook Insights. If you want more data on how your page is performing, try this tool.
TwitterCounter.com – not getting enough stats from Twitter analytics or simply looking to try a new tool? Check out the Twitter Counter. It’s great for analyzing the growth and impact of your accounts and pairs up well with TweetReach.com that measures the impact of an ad campaign or a hashtag.
Icerocket is a great tool that monitors your brand. It taps into the web and does a search for blogs, Twitter mentions, replies, etc, and Facebook posts. After it’s search, it delivers up a nice little easy to read report of it’s findings.
What’s great about these tools is that they are all free to use and can make your social media efforts easier, more organized, and effective. These tools can help you determine if your social media campaigns are working or if you need to change things up to get the results you want. There are lots of tools out there – some free and some with minimal costs associated. The key is to find what works for you to benefit your overall social media marketing strategy.
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