Social Media Savviness Quiz – Answer 10 Questions and Get Tips for Improving Your Social Programs – Instantly!
How do your social media efforts compare to other companies? Do you have a plan to up-level your strategies in 2014? Today Visible launched a new 10 question quiz that uses established best practices to evaluate where your company is on the Social Media strategy spectrum and assess how socially savvy your company is compared to others taking the quiz.
This unique approach is meant to provide those taking the quiz with some tailored thoughts and resources to help companies get more value from their social media efforts, and to answer the plaguing question, “What should I be thinking about next?” Upon completion, you receive a comparison to others taking the quiz and resources such as reports or case studies to help you raise your game.
The Social Media Quiz assesses your level of savviness when it comes to social media and categorizes those taking the quiz into one of three types: Social Explorers, Social Developers and Social Strategists, and provides some recommendations accordingly.
The Social Explorer is breaking new ground on the social media frontier. You might just be getting started as a company in actively using social channels like Twitter and Facebook to engage with your customers and industry influencers. Or you may be assessing how to best leverage existing social media listening, which can help in improving marketing efforts and customer service.
It is both an exciting time and a stressful time for companies in the Social Explorer category. Individuals leading the charge might only be doing this “on the side” or “part-time” while juggling many other responsibilities. You might be a social media expert that is trying to encourage broader adoption at your company. You might also be someone who is quickly trying to get up to speed on a team that has recently decided to dip a toe in the water of social media analytics.
There are many opportunities to expand your efforts and get more value from social media listening. Visible has helped many companies at this stage to use social monitoring for crisis identification, community management, market research, brand tracking and competitive intelligence to name just a few use cases. We have the team and the resources so you hit the ground running and look like a social media superhero.
Social Developers are moving beyond the fundamentals of social media and looking to continue to build your social expertise. As a company, you are interested in making the leap from social monitoring to social intelligence by actively leveraging insights from social analytics to inform marketing messaging, creative and measurement.
If you aren’t regularly leveraging a social intelligence platform today to do this, you should think about evaluating options and finding out which platform works best for your needs. A recent eMarketer report indicates that about 2/3 or North American organizations have adopted social analytics to date.
We often hear from companies at this stage that metrics are their most pressing challenge. Specifically, identifying how and what to track. Visible experts can help you evolve your social metrics by sharing what other industry leaders track and work with you to align measurement with your business objectives.
Connecting with customers might also be something you are contemplating. Social media engagement programs allow you to quickly identify relevant customer commentary and assign and reply to those consumers in a matter of minutes. We have helped our customers start with pilots and scale from there. We can share case studies that highlight impressive brand perception and loyalty that these types of programs can drive.
Social Strategists have most likely been leveraging social media monitoring, analytics and engagement for a few years at this point. You most likely experimented with various social channels, have a dedicated team and budget for social media efforts and have a defined and broadly evangelized social strategy in place.
So you have lots of experience under your belt and many lessons learned! And probably lots of stories to tell as well. You also most likely have the added benefit of social media usage being widespread at your company and being used for multiple use cases ranging from market research, brand and competitive tracking, customer support and crisis identification. Newer applications may include using social intelligence to inform product innovation, marketing messaging and creative, customer segmentation and media buying. Some of you may be using social data for lead generation, recruiting and making operational improvements.
But there is always more to test and optimize. Your next challenge might involve integrating social insights with other data sources such as internal surveys and research, communities, marketing automation programs and CRM. As usual you are embracing this next hurdle with gusto but curious about best practices and what tools exist to help you do this seamlessly. Have no fear, Visible is here to help you. We would love to help you take on this next challenge – and any other that you may want to tackle. Our partnership approach is focused on getting results and making our customers successful.
But to find out how savvy your social media strategy is, you need to take the quiz. Give it a try and see how you stack up!
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