May 02, 2014
/ by Beth Blanchard
Internet Media Research Supervisor Stone Hansard and Internet Media Researcher Brandon Harrod contributed to this post.
Mother’s Day is May 11! To celebrate moms everywhere (and assist with last-minute campaigns), Cision has compiled a list of the top 50 U.S. mom bloggers. Defining influence is tricky business no matter how you look at it, so I chose three concrete metrics as the basis for my list: Cision Digital Reach, Twitter followers and inbound links. Using Cision’s media database, I was able to find over 2,000 U.S. contacts covering motherhood or parenting, and from there, I winnowed it down to mom bloggers with data for my established criteria. Finally, I ranked the blogs by each metric and took the average of those ranks to calculate an overall rating. Congrats to the top bloggers!
Want to pitch mom bloggers better? Click here for our free pitching tip sheet!
[Image courtesy of dcysurfer on Flickr]
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