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Where are the most active World Cup fans?

Fifa-World-Cup-BrazilTomorrow marks the start of one of the most popular events in the world. Experts predict the number of viewers to be even bigger than 2010 where over 700 MILLION people watched the finals live. FIFA reported that over 50% of the world’s population watched some part of the two week event in 2010.

We will be using the Visible Intelligence platform throughout the World Cup 2014 to report on key trends, but as we move into the event, I thought it would be interesting to see where the most active fans are. Said another way, where are the related social media posts originating from and what countries are the most active?

I ran a search for the period May 24 to May 30. The top ten countries in terms of total volume were not surprising. They are countries that have a lot of people and lots of people that love soccer…err, football. I did not run a general search on “worldcup”. I wanted to make sure that we were talking about football (or soccer), so I filtered on that. Of course, there is a risk that we missed some volume as a result, but we are 100% sure that they are talking about the right thing – and not World Cup Skiing.

Rank in # of Posts Country


United States




United Kingdom








South Africa




Costa Rica


New Zealand

While this tells the macro story, I was curious to see who is the most rabid. There are a lot of ways to determine this, but I went with:

  • Number of internet users in the country
  • Volume of posts originating from the country in the same period

Take a moment to guess who it was…remember – they may or may not be on the above list.

Here are the results:

10. South Africa
9. Canada
8. Singapore
7. United Kingdom
6. New Zealand
5. United States
4. Ireland
3. Costa Rica
2. Australia
1. Namibia

From out of nowhere, Namibia takes the Rabid Rank crown!

I hope you are looking forward to the World Cup as much as I am. Keep checking into the Visible Technologies blog for analysis updates.

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