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Going for “box office” or top-notch?

nba_split1x_576x324Whether you’re a diaper dandy, a PTPER, or a fifth year senior tomorrow night, your dreams will either be achieved or dashed.

This year’s NBA draft is one of the most anticipated in the last couple of decades. Will there be a Michael Jordan, or a Hakeem Olajuwon? Well, that depends on who you ask.

Jerry West is quoted as saying:

“Just look at the league, this is the weakest I’ve ever seen this league. We are depending on people who go to school for a year to come in and change the sports as a franchise, rarely does that ever happen. And everyone is talking about a great draft class this year, I think it’s just the opposite, I think it’s a poor one myself. These franchises have really struggled at one time you can get a branded name, these kids are not branded.”

On the other hand, ESPN analyst Jay Bilas thinks that this draft could be one of the deepest ever.

However, there is one thing that everyone seems to be able to agree on: the top three picks will be Joel Embiid and Andrew Wiggins from Kansas, and Jabari Parker from Duke. There is some debate, though, on who will go number one. If you look at social media, Joel Embiid seems to be the most talked about, owning 45% of the conversation.


So, if you are the Cavs General Manager, David Griffin, and you’re looking for someone who is considered “box office”, I would go with Mr. Embiid. He may not be the best player, but then again isn’t one of your job responsibilities to fill the stadium? Cleveland already has one of the most electric players in the NFL in Johnny Manziel. Now, go out and get yourself a Center.

Who knows? Maybe that would be enough to entice a certain someone named Lebron James to come home.

About Cision Staff

Cision's research staff makes over 20,000 media updates to Cision's Media Database each day! For more updates and other thought leadership in the industry, follow @Media_Moves.

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