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Recap: How “Data In, Data Out” Will Revolutionize Social Marketing

Thanks to all who joined the “Data In, Data Out” webinar with Viralheat CEO Jeff Revoy and guest speaker Nate Elliott, VP and principal analyst at Forrester Research, Inc. The webinar had a great turnout with lots of interesting content shared and great questions coming in. A lot was covered in an hour on such an important, relevant topic in marketing today. Social media plays a major part in business plans, and rightfully so, but marketers struggle more with social than any other digital channel. That’s because social marketing has to be done right. Only then does it bring in the real benefits and increase the bottom line. In order for social marketing to be successful, there must be a key component front and center – DATA. What you do with this data makes all the difference. At the end of the hour attendees understood two things: 1) “data in” will revolutionize social publishing; and 2) “data out” will revolutionize social measurement. In order to revolutionize social marketing using data, it’s important to remember these four points:

  • Sourcing – identifying influencers, understanding conversations, determining successful social channels
  • Timing – following conversations, intelligent publishing, understanding the life of a post/tweet
  • Smart Promotions – track ROI of campaign in Google Analytics, cross channel reports compare network performance
  • Automation – lowered cost of ownership, enterprise integrations (CRM, support, HR)

Keep these key points in mind, and you’re already on the way to smarter, more effective social marketing. For those of you who missed out on the live webinar (and those who’d like to revisit the content), press play below.

One major area covered throughout the webinar is the new wave of social relationship platforms that are keeping up with this revolution and aiding marketers in their efforts. Many of you asked for more information about Viralheat’s features and capabilities. For a real-life example of how you can use our data, check out Viralheat’s product offering and capabilities. The best break down is on our website at For more information about our predictive analytics capabilities, check out how Mashable used our data in their Fall TV predictions.


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