Earned Media Management: The Evolution of PR and Comms Learn More

Set Your Content Marketing Strategy to Inspiring (By Being Useful)

I’ve often been heard suggesting that social media is neither the foundation nor structural make-up of your online marketing strategy. In fact, I believe that social media is little more than a tool to distribute great ideas, share content and host conversations and without a little humanity and a little inspiration behind your content marketing strategy, it is essentially useless. With this in mind, it’s time to get more likable by being more useful.

I believe developing a solid content marketing strategy is key finding success on social media. Great content (distributed via social media) will inspire people to act on even the most subtle call-to-action far beyond blatant and annoying sales pitches (which will largely be ignored).

So how do you start creating such inspirational content marketing strategies?

The very best content (just like the best products or services) solves a problem for its target audience.

These problems could include:

  • How to save money
  • How to save time
  • How to sell more
  • How to increase profits
  • How to raise your profile
  • How to be more successful
  • How to be more healthy
  • How to be happy

At the end of the day most of these problems come down to finding efficiencies. If you can help your target audience become more efficient – they may ultimately find the time to dedicate all of the above.

IMPORTANT: Never second guess what your target audience’s problems are. If you are struggling to find a problem to focus on, go to the source and ask a trusted client. They will probably be able to give you a list of ten or more problems that keep them awake at night. If you can help solve just one of these problems, you may have the basis for content that will help solve the problems of 100, 1000 or even more potential clients.

At Viralheat we believe technology is key to becoming more efficient and we’d like to inspire you to take the next steps to learning how we can help you solve more problems.

How do you inspire your audience to act?

photo credit: Michael

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.