Vocus’ PR Solution Keeps the New Orleans Tourism Economy Strong
“New Orleans relies on tourism. It’s one of the largest industries in Louisiana,” says Lea Sinclair. “It provides 78,000 jobs and brings the city billions of dollars.”
As director of communications for the New Orleans Tourism Marketing Corporation (NOTMC), Lea should know. She promotes the city’s culture, cuisine and events.
The NOTMC is a city agency,” Lea explains. “Since we deal with public funds, we need lots of accountability. That’s where the Vocus PR Suite comes in.”
NOTMC has monthly meetings with its board of local CEOs and general managers. They’re accustomed to seeing bottom-line results, says NOTMC President and CEO Mark Romig.
“The Vocus PR Suite helps us demonstrate our success by allowing us to show where we get pickup, who is reading, and how they read it,” Mark says.
“The NOTMC board loves those details, especially seeing which states and markets receive our message.”
NOTMC may showcase its results with Vocus, but it also uses the Vocus PR Suite to achieve them.
“Vocus press releases have become our bread and butter,” Mark says. “A well-crafted press release opens the door and helps us get the coverage that we want.”
Not only do Vocus news releases have widespread distribution, but they also allow NOTMC to target the release to the right reporters.
“I love Vocus because I can find reporters who cover whatever topic our news release is on and add them to the appropriate media list,” Lea says. “I can add outlets that target niche audiences or outlets that reach a more general audience.”
“Vocus publicity alerts have also been a great thing for New Orleans,” she says. “We know immediately when reporters are looking for sources and send them to the appropriate people.
“We hear all the time from musicians or restaurants, ‘Thanks so much for sending us the lead. We got a story out of it.’”
With the Vocus PR Suite, NOTMC expects to continue building awareness of New Orleans as a top travel and business destination and help the local economy thrive.
“I take all of my knowledge, combine it with the Vocus PR Suite’s features and create the best product possible for our constituents,” Lea says.
“Vocus has been invaluable for NOTMC and the New Orleans tourism economy.”
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