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PR Is for People and Relationships

The beloved and dynamic duo, best-selling author Brian Solis and illustrator Hugh MacLeod of (Gapingvoid), are back in action with their eBook What if PR Stood for People and Relationships.

Future of Public Relations

The eBook examines what would happen if we each became a “change agent” and sought to alter the PR dynamic within our teams and companies. It also discusses how to:

Use technology to deliver value.

PR is about relationships, but technology can help us understand our customers and deliver content that resonates and meets their needs.

Stay human amidst all the technology and automation.

It’s the only way to see and share with our customers in ways that matter to them.

Find your purpose and stay true to it.

It’s easy to get distracted in a “shiny object” world, but we have to stay focused on our purpose. When we do, we inspire our co-workers and leaders to do the same.

PR can be the noise, or it can be the signal. The difference between the two is found in how we approach our customers, our tools, and our content. Are we seeking to deliver value to the people who are both like and not like us, or are we just feeding the machine?

Big data. Social. Mobile. It’s a lot to manage and maneuver, but Brian Solis and Gapingvoid are here to help. Download their eBook for free to learn how to navigate a world filled with shiny baubles and trinkets now!

About Adrienne Sheares

Adrienne Sheares is an enthusiast for all things social media. On the rare times she’s not on social media, she loves watching any cooking show and frequently pretends she’s a “Top Chef” contestant in her kitchen. You can find her on Twitter at @SocialMediaDC.

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