Implementing True Measurement: An Earned Media Management Strategy Learn More

#MetricsChat Recap: Evolve your Social Efforts using Analytics

This Thursday Dec 11, we hosted another great session of #MetricsChat series with our guest host Elly Deutch, Associate Director, Digital and Social Media at Garrett Popcorn. In this 30 minutes power-packed Twitter chat, Elly shared some cool tips and techniques for Social Media enthusiasts.

The topic was “Evolving your Social Media Strategy with your Analytics“. The turnout was great and we saw some incredible questions and answers hitting the e-floor!


If you could not join the conversation and want to know what we covered, DON’T worry at all!

We will capture the major highlights from our chat below:

Q1. @DRayG86: How should “Sales” use Social analytics? How will it benefit in their day to day work?  
A1. @EllyDeutch: Your sales team should use social as an outreach tool, and use social analytics to quantify leads. It’s also great to build a loyalty program within your sales team to motivate them by the better they do.

Q2. @suruchisharma23: Can you share some best practices on how to gauge analytics effectively w/o spending much time?
A2. @EllyDeutchUse email features to send you reminders of your analytics and successes every day or week!

Q3. @ksalkind3: What is the best way to handle reputation management and customer support issues with social media today?
A3. @EllyDeutch: It really depends on how your company is set up, Kim. We are fortunate to have an internal Customer Experience team.

Q4. @TEK: What metrics do you use when you analyze your social media efforts for @garrettpopcorn?
A4. @EllyDeutch: Shares are most important as they spread word of mouth online publicly, however likes and comments are of course relevant.

Q5. @BradWard05: How can analytics help improve the quality of a social campaign?
A5. @EllyDeutchAnalytics are ESSENTIAL to the quality of a social campaign. Without them, you won’t understand your campaign!

Q6. @dumb_captcha: So, how do you prove social analytics works? How do you track progress/success?
A6. @EllyDeutch: Great ?, Jerry. Figuring out what your objectives and KPIs are most important before doing anything else. Then once you build advocacy and loyalty, you use the numbers to develop your ROI equation. Everyone’s is diff!

Q7. @revaminkoff: 1/2 Do you think there’s value in doing one or two of the three diff types of tweets without doing the rest? 2/2 Client can’t afford FT hire. Wants 15 min per day of content tweets. Think real ROI would be from interacting.
A7. @EllyDeutch: 1/2 What type of tweets are you referring to, Reva? There’s always a need for variety in your content. 2/2 Ah, that’s tough. I would think 5 or so predetermined tweets and 20 in-real-time engagements.

It was indeed a great session and with the highly engaged audience, Elly covered many topics of interest ranging from social analytics, social ROI and using social for sales and customer engagement etc. For those of you who want to connect with Elly, you can tweet to her @EllyDeutch – she would be happy to answer your questions and help you understand the nuances of Social Media.

In case you wish to explore how Viralheat makes social media management effective, feel free to reach out to us on Twitter @viralheat or get connected through our website.

#MetricsChat will be back on Jan 8, 2015 with an all-new guest host. Stay tuned for the update! And as always, if you’re interested in hosting #MetricsChat, please email with the subject line #MetricsChat.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.