March 11, 2015
/ by Brian Conlin
For our newest findings, check out the State of the Media 2016 Report!
If you made the safe bet that the media world would still be in flux at the conclusion of 2014, you were right.
Gannett and the Tribune Media Company invested in TV for news and entertainment. High-profile reporters left established media outlets to launch startups. Clear Channel embraced multimedia, rebranding as iHeartMedia.
Those are just some examples of how the media underwent another year of rapid evolution. But what exactly do these changes mean for public relations and marketing pros?
Our State of the Media 2015 Report delivers the latest public relations insights and best practices using primary research from Cision’s Media Research Team and survey results from 200 journalists, reporters and influencers.
For a taste of what’s in the report, check out our infographic below. You’ll see how reporters use social, what they think of native advertising, the metrics they value most, and more!
Want the entire State of the Media 2015 Report? Get it for free now!
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