July 21, 2015
/ by Susan Guillory
Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together.
Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own. Sprinkle in just a bit of social media magic, and suddenly you’re seeing shares of your content and more traffic on your blog.
Here’s how you can boost your blog’s traffic with a few social media tricks.
Want to create content that drives shares? Click here for our free outside-the-box content marketing white paper!
This seems like a no-brainer, but when you get busy, you sometimes don’t think to manually share your own content. I’m lazy and busy, so I like to use tools that “automagically” post all my blog content to my social sites.
Then, if I remember, I also write manual updates to better engage my audience and schedule them in the days after the post originally goes live. Keep in mind: automated services tend to just pull the title of your blog post into the update, so a manual update can better target your followers and pique their interest enough to click that link.
If there’s room in that tweet or Facebook update, add the simple phrase “please RT” or “please share.” Such a tiny thing can spur people to doing just what you ask, and can amplify your blog post far beyond your own social circle. Occasionally, you may find that a social media influencer sees your work and shares it with their network.
Be sure to thank each person who mentions you in the share, as well as follow them to grow your network.
Some people have their own way of sharing blog content, but you can make it dead simple for those who want to easily share your posts. WordPress has several good plugins to make sharing an article as easy as clicking a social icon, including ShareThis and Ultimate Social Media and Share Icons.
This is a new strategy for me. If you’re on your LinkedIn profile, you’ll see an option to “write a post.” This can be a completely new post, or a revamp of a post that already exists on your blog.
Either way, make sure to include a link in your bio at the end guiding people back to your blog. Sometimes LinkedIn Pulse will pick up your article, which puts it in front of even more readers.
With millions of people using social media sites, it’s an easy and effective tool for boosting your content marketing by driving traffic back to your blog.
Want to really spread the word? Click here for a free tip sheet that shows how to activate your employees on social!
I love having other people write on my blog. It cuts down on the number of posts I have to write (I told you: I’m lazy) and they’re usually pretty good about sharing the content with their network.
Be sure that you support them by mentioning them in your social shares of their guest posts.
Images: Found Animals Foundation, Got Credit, Mambembe Arts & Crafts (Creative Commons)
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