October 26, 2015
/ by Maria Materise
We’re excited to announce that Cision PR Edition, the world’s most powerful PR software, is now even better equipped to power your story. Recent upgrades make it easier for brands to identify and engage with influencers and media professionals.
The new upgrade is a continuation of Cision’s commitment to producing a solution that supports communication professionals’ complete workflow. Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile.
Here are some of Cision PR Edition’s major feature upgrades and how they can help you drive success with your influencer marketing campaigns:
Gorkana’s Premium Profiles & Media Updates:
Working with out-of-date contact information won’t help your engagement strategy. With the industry’s most robust profiles, you can feel confident knowing you have the most important influencer information on hand. These insights make building relationships with the right influencers hassle-free.
Enhanced Influencer Profile Pages:
Before you reach out to influencers, you need to understand their habits and preferences. Get better acquainted with your contacts with the newly designed contact pages. These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles.
Your brand may be on influencers’ radar, but if you don’t cultivate those relationships, your engagement efforts won’t result in strong enough connections. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social.
Influencers are everywhere, but not all of them are the right fit for your campaign. The newly enhanced Influencer Search scours social media and other platforms to help you identify the top influencers that will best help your campaigns and the topics they’re currently writing about.
When you invest time and money into PR campaigns, it’s important to understand and showcase your results. New social performance dashboards provide a snapshot of your most important data. With intelligence on earned and owned media, including online, social, broadcast and print, it’s easy to understand and share your social performance information.
In addition to the new features, Cision has released a new iOS mobile app so Cision PR Edition users can access their campaign information on the go. The easy-to-use app gives users access to their most important news coverage and the option of sharing their news with stakeholders and others.
Want to learn more about the new Cision PR Edition upgrades? Take a demo today!
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