November 18, 2015
/ by Susan Guillory
It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools.
Let’s say you’re running a contest for the next 30 days and you want to promote it heavily on social media. Rather than having to manually copy and paste the same tweets over and over again and schedule them throughout the month, wouldn’t it be easier if you could just forget about it and automate the campaign?
That’s what TweetJukebox does. You can set up “jukeboxes” with tweets, then set up when you want them to publish. So you could enter 10 (or however many you have) tweets and set them to publish every two hours Monday through Friday. You go on with your life, and the tool does the work for you.
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IFTTT (which I believe stands for “If this, then that”) is another great automation tool. It has “recipes” for common activities you might want to do, like:
You can also make up your own recipes using the apps that IFTTT connects with.
I can personally vouch for this WordPress plugin: Revive Old Posts has been a huge generator of traffic to my PR blog. It simply publishes an older post on your blog to social media. You can set up how many posts you want, as well as how old (or new) the posts should be.
I’m still exploring the world of gifs, but we are definitely seeing more of them on blogs and social media these days. On Giphy, you can search for gifs that fit your topic and get silly, entertaining short video clips to enhance your blog posts.
Another great visual marketing tool is Canva. Now, let me just say that I am in no way a graphic designer. Nor do I like paying a designer for simple graphics. With Canva, you can choose an image, add text and customize it for your blog, social media or a flyer. Most images are free, and others are just $1, making it an affordable way to add a little visual excitement to your marketing.
By the time this post publishes, there will be dozens more social media and marketing tools. Which do you use, and why do you like them?
Images: florianric, Susana Fernandez, Giphy (Creative Commons)
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