January 15, 2016
/ by Susan Guillory
I see a lot of social media streams with the same types of content over and over, usually self-promotional shares of content. The truth is: people get bored with monotony, especially if it’s self-serving for you.
A better strategy — and one that will attract more social media followers — is to include a mix of shares and updates. Make sure these make your must-post list.
You absolutely should share links to your own content! Social media is a fantastic source for new visitors to your blog (who can then turn into customers). But make sure you’re sharing your content the right way.
While it’s fine to use automating tools like TwitterFeed to publish links to your content as soon as they go live, you’ll do better to add some additional shares manually. Read through your post and pick out highlights, quotes or intriguing tidbits that will entice people to click to read.
Lest people say you like to toot your own horn too much, start sharing others’ content. Just make sure it’s relevant to your audience. As you spend time around the Internet, curate the content you really enjoy that you think your social followers will enjoy too.
Here’s a great tip: you can schedule shares of this content for the future so you’re not constantly spending time on social media. I sometimes schedule social shares of others’ content for a week or more!
I see a lot of social streams that are just shares, shares, shares. They seem robotic, because there’s no human interaction. To avoid this social media fail, engage in conversation. If someone is talking about something you care about, don’t be shy about jumping in.
You can also start your own dialogue. I like to ask a question to get it going. With the new year fresh on our minds, you could tweet: “Are you making New Year’s resolutions this year? What’s your best one?” I guarantee people will respond.
The more content you write, the more people will share it on social media. Be grateful for these folks, because they’re helping you attract more readers and customers. A quick shout-out can do wonders for building your relationship to these people, making them all the more loyal.
Many people use the Twitter hashtag #FF (#FollowFriday) at the end of each week to tip their hats to people who have caught their notice. If room allows, say why you suggest others follow them. Did they share great content this week? Have they been loyal supporters? Taking the extra initiative to explain why people are worth following can secure your relationship with them.
Diversifying your social media shares will help you boost followers and engagement. It takes more effort, to be sure, but it pays off in the end.
Images via Pixabay: 1, 2
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT