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PR 101: How to Pitch the Los Angeles Times’ Entertainment Desk

Cision’s Media Research team interacts with thousands of media professionals to ensure that our products include accurate contacts and timely information. Ahead of Hollywood’s biggest night, here are a few tips on reaching out to entertainment contacts at the Los Angeles Times.

Keep It Simple

Los Angeles Times has insider access due to proximity to Tinsel Town. However, save the glitz and the glam for the red carpet. The presentation of the release is not as important as the product or idea. However, a pitch that has grammatical errors or is presumptuous can dissuade journalists. Be sure to present well-written, straightforward information in releases.

Be Timely

While industry trends can change frequently in Hollywood, give reporters as much lead time as possible when pitching. Reporters can’t drop one assignment to pick up another story at the last minute. Some journalists specifically request event information by e-mail weeks in advance. Create a relationship with the media professionals to ensure they are receiving materials in a timeframe that they prefer.

Understand Coverage

Los Angeles Times has unrivaled coverage of the entertainment industry. Understand that journalists have multiple obligations and cater pitches to specific topics. Reporters at Los Angeles Times cover several topics including: television industry news, celebrities, awards season, television reviews, documentaries, film industry news, and more. However, not all reporters cover all Hollywood topics. Be sure to cater your pitches to a specific journalist to give them access to information they can use.

Don’t Pester

Los Angeles Times is one of the publications around the country putting a focus on digital news coverage with a new hub devoted to the online newsroom. Remember that most journalists prefer e-mails to phone calls for pitching. After sending an initial release, one or two e-mails are enough to follow up with a contact.  Also, do not send releases to multiple editors or reporters because someone may assume that the pitch has been handled.

Image via Pixabay

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About Niki Madison

Niki Madison writes daily updates and features for the Cision blog. She is a media researcher at Cision, specializing in print media with a focus on newspapers. She is a freelance graphic designer, enjoys dancing feverishly to live music, the fashion and pop culture of the 1980s and 1990s, and is a sucker for cat memes. Follow her on Twitter @nikimadison1.

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