Earned Media Management: The Evolution of PR and Comms Learn More

Taking Your Social Media to the Next Level: 6 Experts Weigh In

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Now you’re hungry for more advanced tactics. Here, I asked marketing and social media professionals for their best next-level tips.

Shake Up Your Scheduling

Rather than scheduling your content at the same time each hour or day, consider mixing it up. Bob Bentz, president of digital agency Purplegator, has pinpointed the ideal time to post on social media:

“If you are trying to reach busy business persons, send your social media messages, especially tweets, at three minutes before the top of the hour. Why? That’s when busy executives are waiting for their next meeting to start and are checking their social media accounts.”

Nick Brennan, founder and CEO of Watch Social Media, suggests posting at odd hours:

“You may find that your posts get more interaction when less people are online because there is less competition for their attention. We really like to post our evergreen content in the middle of the night to hit a different audience.”

Be Picky About Who You Follow

Social-Follow

It seems like there’s a race to have the most followers on social media, but the truth is a smaller audience that will actually pay attention to you is better than a giant one of people who don’t care.  

Matthew Mercuri of DUPRAY Inc. says, “Narrow down and eliminate the people most likely to ignore you on social media. Ashton Kutcher will not be your friend, nor will Kim Kardashian. The local bakery owner will.”

Get Serious About Video and Images

It looks like 2016 is the year of the video. Cain Richards, a digital analyst for SEOWorks, points out that 52 percent of marketing professionals say that video has the highest ROI of all content posted on social media. It’s time to step up your game.

“Your photo posting is on point so move to the next stage and incorporate more videos in your social media campaigns,” Richards says.

But don’t overlook the continued importance of images, urges Bernard Perrine, co-founder and CEO of SocialCentiv. After all: tweets with photos receive 313 percent more engagement.

“With the rise of Instagram, marketers, now more than ever, are realizing the importance of images in their content. Consumers are more likely to pay attention to the visual rather than the associated copy.

“But to succeed, you’ll need the right tools for the job,” says Beth Klinefelter, Social Media & PR Specialist for Firefli. “If you’ve mostly been using photos and branded graphics, start investing in high-quality video production tools, infographic production tools, and GIF maker tools. These types of media are more likely to catch a person’s attention when they are skimming through their social feeds and are also more likely to be shared on social platforms.”

These are just a few strategies you can implement to kick your social media marketing up a notch.

CSE SEM_Ad3_728x90

Images via Pixabay: 1, 2

Tags : social media

About Susan Guillory

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Recent Posts

Cision Blogs

  • Communications Best Practices

    Get the latest updates on PR, communications and marketing best practices.

  • Cision Product News

    Keep up with everything Cision. Check here for the most current product news.

  • Executive Insights

    Thought leadership and communications strategy for the C-suite written by the C-suite.

  • Media Blog

    A blog for and about the media featuring trends, tips, tools, media moves and more.