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Pitching Craft, Decór and Hobby Editors

Holidays like Halloween and Christmas bring out the artistic side in a lot of us, and hundreds of specialty publications cater to the creatively inclined year-round.  While some cover established craft and décor industries, others are dedicated to rather unique niche hobbies. All of them aim to inspire readers ingenuity, so below are some quick tips for inspiring the editors and writers of these publications with your pitch.

Plan accordingly

Similar to the store decorations you’ll see up to a month before an actual holiday, craft and décor writers plan well ahead. If you have a holiday-centered pitch, be the early bird who gets the prized product placement by researching lead times.

Seeing is believing

When it comes to pitching craft and décor editors, photos definitely speak louder than words.  High resolution images are most-often sought, so include them to help ensure your pitching angle is accompanied by a photogenic one.

Be app-licable

There truly is an app for just about everything, and crafts and hobby enthusiasts love having instant access to the latest products and ideas on their mobile phones. Many editors and reporters are capturing these offerings, and they encourage PR and marketing professionals to keep them in the loop.

Hone your pitching craft

Décor, craft and hobby writers are no exception to the common preference for succinct pitches that spell out what will be of benefit to their readers. Strike the balance between short and effective to stand out among the countless emails they receive.

Be creative!

Remember that you’re pitching editors who pour over innovative ideas constantly. They’re likely to be just as intrigued by a creative pitch that stokes their readers’ imaginations.

About Allison Richard

Allison Richard writes features and leads international content for Cision Blog. She oversees east Asian media for the research department, which suits her perfectly as she loves languages and culture. She also likes yoga, useless trivia, painting and comedy, in no particular order. Follow her on Twitter at @AllieTimes.

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