October 25, 2017
/ by Jason Edelboim
We are excited to announce the latest Cision Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.
Communicators are under constant pressure from their executive teams to prove the impact of their efforts but are having a difficult time overseeing all of their channel initiatives and managing the effectiveness of their campaigns. And, not only do they need to prove the impact, they need to do it at the same level of granularity as their marketing counterparts in the owned and paid media space. Limited by time and resources, communicators must take action on the data they capture to craft and manage campaigns that will drive engagement, conversions, and ultimately, top-line revenue growth. Without a solution to organize and optimize these day-to-day activities at a strategic level, brands drown in the noise of the media, making it impossible to engage target audiences in the most impactful way.
From a single platform, Cision provides the support that PR, marketing and comms professionals need in order to identify the most relevant influencers, build effective campaigns, distribute engaging content and attribute value to their efforts. Helping comms professionals around the globe, brands have been raving about their success with the Cision Communications Cloud for some time now. And it’s only getting better.
If there is one thing we can appreciate, here at Cision, it is offering our customers a tool that will streamline their day-to-day initiatives so that they can get home to their family, maybe their dog, or even just in time to catch the Dolphins beat the Patriots on Monday Night Football (wishful thinking, I know).
As earned media has become a high priority for many organizations, comms teams have been under pressure to connect with the most impactful influencers in order to reach their target audience. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing. Unfortunately, for many comms teams, it can take large amounts of time and resources to plan and implement an effective earned media strategy that will drive these types of results.
Rather than list out every enhancement made in this release, here are a few examples of how we have made the lives of our customers easier:
It’s often faster to pour your own drink than to wait in line at a bar. Sometimes we treat ourselves to a fancy cocktail on Friday night, and for that, we rely on a professional to muddle and mix our potion. But when it comes to a simple glass of wine or a casual beer on Tuesday, it’s quicker and easier to just pour it on our own.
Cision Communications Cloud’s new self-service monitoring enables comms professionals to streamline the media monitoring process and conduct data searches on their own. With this new release, comms teams can now build, edit, and delete their own keyword searches, independent of Cision’s Professional Services Consulting (PSC) team. Self-service monitoring also provides the flexibility that communicators need in order to track key topics, events and competitors in real-time. With Cision Comms Cloud, you now get the best of both worlds with an easy to use self-service monitoring tool and access to Cision’s PSC team for assistance with fine-tuning existing searches or building additional, more complex searches.
Imagine if we knew exactly how much food to prepare for each person, at each meal? We would likely save money and time wasted on all that uneaten food that goes bad by the time the Sunday game rolls around. With the right information, we would be able to plan out a detailed grocery list and a much more efficient trip to the store, buying only those more popular food items and at the exact right amount (with an understanding you can never have too many nacho supplies).
The same goes for how comms teams handle their data. Without a data-driven earned media analytics cloud, it’s nearly impossible for comms professionals to put together an effective communications strategy, identifying the right influencers, the most relevant content, or even the ideal target audience. We have heard from our customers that streamlining data analysis continues to be a high priority for their teams, with features like recurring analytics alerts, dynamic reporting, and more granular filters at top of mind. Based on this feedback, we have delivered exactly that.
For us here at Cision, these continued product enhancements deliver on our core promise to continue improving the way communicators and journalists work together. We’re enabling you to finally deliver proof of financial impact and earned media ROI. Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? We’ve got several other technology investments in the works, so stay tuned, and we look forward to your feedback.
Get the latest updates on PR, communications and marketing best practices.
Keep up with everything Cision. Check here for the most current product news.
Thought leadership and communications strategy for the C-suite written by the C-suite.
A blog for and about the media featuring trends, tips, tools, media moves and more.
1-312-922-2400from 8 AM - 5 PM CT