The Top 5 Posts on Cision in July
The PR industry continues to evolve in 2018. The integration of data and artificial intelligence is becoming an essential component of PR and communications strategies to analyze consumer behavior and content. Media databases give PR professionals a leg up on media and influencer targeting, distribution and relations. Look to these top five blog posts to boost the impact of your next pitch.
Here are the top five blogs on Cision in July:
Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.
Data supports storytelling by bringing credibility and reliability to your PR message. Learn how to weave data points into your brand's storytelling strategies.
Do influencers still influence anyone in 2018? With that in mind, let's check who is truly influential today and whom you should pitch for better results.
In the (uncomfortably) near future, a far greater portion of news stories will be assembled and written by newsbots. What does this mean for PR?
Want to see some success on your next digital campaign? Check out these three memorable digital media relations campaigns you can learn from.
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