Bacon’s Expands Editorial Calendars; Enhancements to MediaSource Address Growing Demand for Improved Media Planning
CHICAGO, IL, December 4, 2006 Bacon’s Information Inc., the leading provider of media research, distribution, monitoring and evaluation services, enhanced their media research and management portal MediaSource, by expanding access to editorial calendar opportunities for 2007. The calendars represent over 5,000 outlets and include over 200,000 editorial opportunities, covering more than 600 topics and 90 different industries.
Bacon’s MediaSource offers clients access to information on hundreds of thousands of journalists and outlet profiles, along with editorial calendars that can be searched by topic, keyword, date range or editorial lead-time. With the availability of the 2007 Editorial Calendars, MediaSource provides valuable guidance for communication professionals who are looking for opportunities to pitch stories or place advertisements.
When compared to traditional research tools, Bacon’s MediaSource provides faster and more economical results by capturing and delivering content from a broader range of print, broadcast and online outlets in a scalable format to suit the needs of their clients.
“With an unwavering focus on our client’s needs, MediaSource provides the most comprehensive database of editorial opportunities in the industry,” said Ruth McFarland, Senior Vice President and Publisher for Bacon’s Information Inc. “Effectively, MediaSource provides the necessary tools that will help communication professionals to be more productive, and engage in conversations with the media that are not only intelligent, but also motivate action.”
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.