CisionPoint Public Relations Management Software to Provide Premium Content Monitoring from LexisNexis
CHICAGO, IL; NEW YORK, NY; LONDON, ENGLAND; October 20, 2009 Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, and LexisNexis , a leading global provider of content-enabled workflow solutions, today announced a strategic alliance that will provide targeted domestic and international news content from LexisNexis to Cision clients.
Scheduled for release later this year, the award-winning CisionPoint PR software platform will give Cision customers worldwide access to an extensive archive of LexisNexis content to monitor and analyze their news coverage. Cision s clients will be able to search the LexisNexis content database, receive alerts as new content is posted, and quickly understand what s being said about their organization, brands and competitors or virtually any topic across the globe through CisionPoint s online language translation tool.
This alliance brings public relations professionals the best of both worlds, providing them with a more efficient end-to-end solution, said Ethan Eisner, vice president of Corporate Markets at LexisNexis. It will enable LexisNexis and Cision to strengthen our collective position as content-enabled workflow providers in the public relations space.
This is a perfect match between two industry leaders, said Hans Gieskes, president and chief executive officer of Cision and former CEO of the LexisNexis Group. Integrating best-in-class LexisNexis content with CisionPoint will deliver tremendous additional value to our customers, whose competitive edge relies upon their access to the best and most up-to-date media information.
Through the CisionPoint dashboard, clients will be able to search the LexisNexis content database for recent articles written by a specific journalist. They can also access outlet-related information such as audience impressions and market data.
The Cision and LexisNexis alliance will augment existing monitoring capabilities within CisionPoint, an integrated, on-demand services platform that supports public relations professionals across the four phases of the communications cycle plan, connect, monitor and analyze. Cision currently monitors millions of print publications, television and radio programs, websites and blogs in North America, and covers 200 additional countries and territories through its International Monitoring service.
LexisNexis (www.lexisnexis.com) is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis and Nexis services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK] (www.reedelsevier.com), LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide.
Director of Communications
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.