CHICAGO, IL, August 10, 2009 Cision, the leading global provider of media research, distribution, monitoring and analysis services to the public relations industry and other communication professionals, announced it has expanded its list of holiday gift guide editors for the 2009 holiday season.
Every year, Cision publishes information in its exhaustive Bacon s media database profiling editors of holiday gift-guides, the formats in which they present their annual ideas for holiday gifts, and deadlines for submission of materials by marketers. This year s list of gift-guide opportunities is larger than ever, including print publications and online outlets ranging from ESPN Magazine and Ladies Home Journal to specialist web sites such as Gearlog, American Baby, Latina Style and Everyday Health.
Clients who subscribe to the Bacon s media database currently have access to thousands of holiday gift guide opportunities and can search for opportunities by topic, DMA, deadline date and a variety of other search criteria to create a target list of outlets and opportunities.
No other supplier of media information comes close to the size and comprehensiveness of Cision s annual gift guide directory, said Ruth McFarland, Senior Vice President and Publisher of Cision North America. And given the long lead times, now is the time to get started. For PR people, the holiday season starts in August.
Cision also offers best-practice tips for making an effective presentation to outlets publishing gift guides:
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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