Holland America Line Selects CisionPoint and Cision Social Media Dashboard to Manage Global PR
CHICAGO, IL, July 21, 2009 Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Holland America Line Inc. has chosen award-winning CisionPoint as its on-demand PR services delivery platform and the Cision Social Media Dashboard to support its global communications activities.
Holland America Line, the cruise industry s leading premium cruise company, will use a full range of CisionPoint s on-demand PR services, including Bacon s Media Database and the Cision Travel & Tourism Premium Profiles, to plan public relations campaigns, distribute press releases, monitor global print, broadcast and blog coverage, and analyze and report on results. In addition, it will track global buzz and develop social media engagement strategies using the Cision Social Media Dashboard, a self-service portal that delivers real-time access to social media coverage, along with advanced reporting and analysis tools.
The company is consolidating its public relations monitoring services after using Bacon s Media Database and a range of point products from other vendors. The communications department in Holland America Line s Seattle headquarters focuses on media relations, international public relations, internal communications, corporate giving, event planning, issues management and strategic planning.
CisionPoint helps us cost-effectively integrate the ways in which we monitor coverage, said Sally Andrews, vice president, public relations, Holland America Line. It helps us track coverage better, respond quickly to opportunities and challenges, and report promptly to our management. Its ability to deliver hard-copy clips and international monitoring and analysis was also critical. Plus, Bacon s is a very robust and comprehensive database that s easier to use than ever.
The Cision Social Media Dashboard will enable the company s communicators to respond to trends and specific issues that arise on social networks, microsites, enriched media sites and other outlets. It puts all the social media monitoring we need in one place, Andrews said.
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR media management dashboard application, with more than 3,500 customers signed in its first 18 months of sales. CisionPoint was selected the Best Online News Service and named a finalist in two other categories Best On-Demand Platform and Best Vertical Market Business Content in this year s CODiE Awards competition sponsored by the Software and Information Industry Association (SIIA).
Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
About Holland America Line:
Holland America Line s fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies. Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, South America, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New England, Europe and Panama Canal. A 15th ship is scheduled to join the fleet in July 2010.
Fleet-wide, the company features Signature of Excellence enhancements, a commitment totaling more than $525 million, that showcase the Culinary Arts Center presented by Food & Wine magazine a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes Explorations Cafe powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner s Dream Beds.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.