Seattle Children s Hospital Chooses CisionPoint
CHICAGO, Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced that Seattle Children s Hospital has selected CisionPoint.
Children s is consistently ranked as one of the top 10 children’s hospitals in the country byU.S. News & World Report and serves as the pediatric and adolescent academic medical referral center for Alaska, Idaho, Montana and Washington. The hospital works in partnership with Seattle Children’s Research Institute and Seattle Children’s Hospital Foundation, and serves as the primary teaching, clinical and research site for the Department of Pediatrics at the University of Washington School of Medicine.
The Seattle Children s public relations staff uses CisionPoint to monitor online, print and broadcast media coverage; plan proactive outreach campaigns using the comprehensive Cision Media Database; and analyze and report on media coverage.
With CisionPoint we can comprehensively monitor our media coverage, enrich communications with media, and quickly analyze and report on results, said Jennifer Seymour, Director of Public Relations and Social Media at Seattle Children s. It has given us the tools we need to fine-tune our media relations strategies.
Launched in October 2007, CisionPoint is the standard on-demand PR software platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses. Winner of a CODiE Award for Best Online News Service, CisionPoint has been a finalist in digital content and software categories every year since becoming eligible for the competition two years ago. CisionPoint is also the recipient of the Product Development of the Year award for 2010 given by the Data Publishers Association (DPA).
CisionPoint meets the unique needs of communicators who work in health care, said Peter Granat, President and Chief Operating Officer of Cision North America. It helps them optimally manage their day-to-day tasks and efficiently monitors the daily flow of information about health and medical issues from social media and mainstream sources. And it offers insights based on the most comprehensive media research about outlets, influencers and journalists who focus on Health and Science.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.